Simplilearn is 11 years old! It’s exciting to see the company still growing, now having served over 2 million learners! Back in 2009 our principal Chip Street joined Market Motive, a startup in the distance learning industry and the first to focus on digital marketing training. He focused on content development and course editing, helpingContinue reading “Simplilearn Is 11 Years Old”
Author Archives: Chip Street
Four Years Of Training Success
Today it’s been 4 years since we first talked with CareAcademy about helping build their home caregiver training courses. They were in their early startup phase, and needed our help developing scripted training scenarios and narrations for their brand new online streaming platform. It turned into a fantastic relationship — together we’ve built over aContinue reading “Four Years Of Training Success”
Making Complex Ideas Accessible
We often refer to our work as “making complex ideas accessible.” That’s because our clients are smart people with big ideas they want to share. But usually, they’re not sharing them with people who are already experts on the topic. They’re sharing them with people who need to learn more, but don’t have the experienceContinue reading “Making Complex Ideas Accessible”
The Single Worst Mistake You Can Make Hosting a Webinar (Or Writing Teaching Content)
On the subject of teaching and training online, we’ve recently been attending a few learning webinars from “subject matter experts” (SMEs) and we’re seeing the same one horrible mistake over and over again. In our years in the distance learning industry we’ve managed hundreds of live teaching webinars for SMEs. And there are ways toContinue reading “The Single Worst Mistake You Can Make Hosting a Webinar (Or Writing Teaching Content)”
Free Is Bad
Our latest book ghostwriting project is now available. https://www.amazon.com/dp/B08KY8LQMN We’ve worked for over 4 months with entrepreneur and online marketing expert John Marshall, as well as several researchers and illustrators, to help shepherd this book to reality. It was a pleasure meeting virtually with John every week, helping organize his thoughts, establish themes, structure theContinue reading “Free Is Bad”
Writing For Distance Learning
Curious about how we work with #distancelearning clients? Sometimes our clients are small independent operators, just looking for help creating a training or educational video to post on YouTube and Facebook so they can teach prospects about their products and services. But usually, we’re working with larger organizations who are designing sophisticated training courses, oftenContinue reading “Writing For Distance Learning”
New Children’s Science Fiction Release
Exciting news! We’ve worked with Hunan Children’s Publishing House to create three wonderful sci-fi and fantasy books for various series… two of which are ghosted, so we can’t share their titles. 😦 But one of which does proudly display the name of our principal, Chip Street: “Planet Eater” The book is one of a series,Continue reading “New Children’s Science Fiction Release”
William Street Creative 