We are thrilled to start work with Shakespeers! Shakespeers is building a fantastic educational platform for kids to learn about creative writing and share their writing projects with others. The project has an excellent pedigreed team and early-stage funding. Our job was to help create the first 100 daily writing prompts, giving creative inspiration toContinue reading “Shakespeers Lets Kids Unleash Their Creativity”
Author Archives: Chip Street
Care Academy Secures $20M Funding
WSC client Care Academy has just secured $20,000,000 in funding to expand its efforts to upskill healthcare providers. “Helen Adeosun, CareAcademy CEO and Founder, and Asahi Pompey, Global Head of Corporate Engagement at Goldman Sachs and President of the Goldman Sachs Foundation, discuss CareAcademy’s $20 million strategic funding round on Bloomberg TV’s ‘The Close,’ JuneContinue reading “Care Academy Secures $20M Funding”
Bedrock Financial Services Hits 45 Projects and Counting
We’re happy to announce that we’ve hit our 45th project with Bedrock Financial this month. Bedrock supports financial advisers with the tools they need to help Federal employees plan and enjoy the retirements of their dreams. Their eLearning courses, traditional marketing tactics, and new-media marketing strategies help take their advisers’ businesses, and retirees’ finances, toContinue reading “Bedrock Financial Services Hits 45 Projects and Counting”
CareAcademy Named to Inc.’s 2021 Best in Business List
We always love to share good news about one of our favorite clients! “CareAcademy Named to Inc.’s 2021 Best in Business List in Education!” This online caregiver training platform has been recognized for its contribution to empowering the next generation of direct care workers. We were fortunate to work closely with CA for their firstContinue reading “CareAcademy Named to Inc.’s 2021 Best in Business List”
Simplilearn Is 11 Years Old
Simplilearn is 11 years old! It’s exciting to see the company still growing, now having served over 2 million learners! Back in 2009 our principal Chip Street joined Market Motive, a startup in the distance learning industry and the first to focus on digital marketing training, as employee #2. He focused on content development andContinue reading “Simplilearn Is 11 Years Old”
Four Years Of Training Success
Today it’s been 4 years since we first talked with CareAcademy about helping build their home caregiver training courses. They were in their early startup phase, and needed our help developing scripted training scenarios and narrations for their brand new online streaming platform. It turned into a fantastic relationship — together we’ve built over aContinue reading “Four Years Of Training Success”
Making Complex Ideas Accessible
We often refer to our work as “making complex ideas accessible.” That’s because our clients are smart people with big ideas they want to share. But usually, they’re not sharing them with people who are already experts on the topic. They’re sharing them with people who need to learn more, but don’t have the experienceContinue reading “Making Complex Ideas Accessible”
The Single Worst Mistake You Can Make Hosting a Webinar (Or Writing Teaching Content)
On the subject of teaching and training online, we’ve recently been attending a few learning webinars from “subject matter experts” (SMEs) and we’re seeing the same one horrible mistake over and over again. In our years in the distance learning industry we’ve managed hundreds of live teaching webinars for SMEs. And there are ways toContinue reading “The Single Worst Mistake You Can Make Hosting a Webinar (Or Writing Teaching Content)”
Free Is Bad
Our latest book ghostwriting project is now available. https://www.amazon.com/dp/B08KY8LQMN We’ve worked for over 4 months with entrepreneur and online marketing expert John Marshall, as well as several researchers and illustrators, to help shepherd this book to reality. It was a pleasure meeting virtually with John every week, helping organize his thoughts, establish themes, structure theContinue reading “Free Is Bad”
Writing Scripts For eLearning
Curious about how we work with eLearning clients? Sometimes our clients are small independent operators, just looking for help creating a training or educational online learning resource to post on YouTube and Facebook so they can teach prospects about their products and services. But usually, we’re working with larger organizations to design sophisticated online trainingContinue reading “Writing Scripts For eLearning”
William Street Creative 