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Simplilearn Is 11 Years Old

Simplilearn is 11 years old! It’s exciting to see the company still growing, now having served over 2 million learners! Back in 2009 our principal Chip Street joined Market Motive, a startup in the distance learning industry and the first to focus on digital marketing training. He focused on content development and course editing, helpingContinue reading “Simplilearn Is 11 Years Old”

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Four Years Of Training Success

Today it’s been 4 years since we first talked with CareAcademy about helping build their home caregiver training courses. They were in their early startup phase, and needed our help developing scripted training scenarios and narrations for their brand new online streaming platform. It turned into a fantastic relationship — together we’ve built over aContinue reading “Four Years Of Training Success”

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The Single Worst Mistake You Can Make Hosting a Webinar (Or Writing Teaching Content)

On the subject of teaching and training online, we’ve recently been attending a few learning webinars from “subject matter experts” (SMEs) and we’re seeing the same one horrible mistake over and over again. In our years in the distance learning industry we’ve managed hundreds of live teaching webinars for SMEs. And there are ways toContinue reading “The Single Worst Mistake You Can Make Hosting a Webinar (Or Writing Teaching Content)”

Free Is Bad

Our latest book ghostwriting project is now available. https://www.amazon.com/dp/B08KY8LQMN We’ve worked for over 4 months with entrepreneur and online marketing expert John Marshall, as well as several researchers and illustrators, to help shepherd this book to reality. It was a pleasure meeting virtually with John every week, helping organize his thoughts, establish themes, structure theContinue reading “Free Is Bad”

Writing For Distance Learning

Curious about how we work with #distancelearning clients? Sometimes our clients are small independent operators, just looking for help creating a training or educational video to post on YouTube and Facebook so they can teach prospects about their products and services. But usually, we’re working with larger organizations who are designing sophisticated training courses, oftenContinue reading “Writing For Distance Learning”


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