Our Process

How I do what I do.

My process is straightforward and iterative.

Define, Understand, Prototype, Produce.


We start with the character-driven story system.

  • Who is your audience?
  • What is their aspiration?
  • What stands in their way?
  • How will your project help them overcome those challenges and achieve their aspiration?
  • How will this change their lives?

If we can’t answer those questions, it may be too soon to start.

Learn more about how “character-driven story” drives all kinds of engaging content.


  • Review existing assets.
  • Establish structure or outline.


  • First pass for review. Iterate until sound.


  • Deliver in progress milestones for review and signoff.
  • Final round of revisions.
  • Deliver final manuscript.