Our Process

How we’ll do what we do.

Our process is straightforward and iterative.

Define, Understand, Prototype, Produce.

We are guided by the plot-driven story system. Who’s your hero? What do they want? What stands in their way? How can they achieve it? What will happen when they succeed?

To learn more about how “plot-driven story” drives all kinds of engaging content, click here.

SME BOOK

Define

  • Who is your audience?
  • What is their aspiration?
  • What is your UVP? How does your unique product/ service/ wisdom/ insight help them overcome challenges and achieve their aspiration?
  • How will the value you provide change their lives?
  • What is your voice?
  • What next-steps should a reader take after reading the piece?

Understand

  • Review existing assets (blogs, presos, speeches, articles, interviews).
  • Establish the outline/ structure of the piece.
  • Discuss and finalize the outline.

Prototype

  • Rough draft first 10 pages for sign-off on style.

Produce

  • Deliver 25% for review and signoff.
  • Deliver 25% for review and signoff.
  • Deliver 25% for review and signoff.
  • Deliver 25% for review and signoff.
  • Final round of revisions
  • Deliver final manuscript

NOVEL or MEMOIR

Define

  • Who is your audience? Grade/ reading level?
  • What is your voice?
  • What existing books (including your own) are competitive or similar?

Understand

  • Review existing assets (previous books, outline, notes).
  • Establish the plot, structure, and outline of the piece.
  • Discuss and finalize the outline.

Prototype

  • Rough draft first 10 pages for signoff on style.

Produce

  • Deliver 25% for review and signoff.
  • Deliver 25% for review and signoff.
  • Deliver 25% for review and signoff.
  • Deliver 25% for review and signoff.
  • Final round of revisions
  • Deliver final manuscript

TRAINING SCENARIO SCREENWRITING

Define

  • Define the goal of the scenario.
  • Identify common mistakes made that keep learners from achieving the goal.
  • Establish the specific, measurable or observable actions learners will need to take to successfully achieve the goal.
  • Prioritize those learned actions as needed.
  • What is the learner profile? Layperson? Semi-pro? Pro?
  • What vocabulary and jargon is already understood? Needs defining? Can be used?

Understand

  • Review the SME docs. Discuss and pose questions until the topic is understood.
  • Edit/ restructure SME docs as/if necessary to enhance learning path.
  • Present edited SME docs for feedback, refine and repeat.

Prototype

  • Rough draft the scenario.
  • User test, or have SMEs and stakeholders review and test.
  • Does it deliver the information necessary for learners to take the actions necessary to meet the goal?

Produce

  • Edit the scenario as needed to address any feedback.
  • Finalize and deliver the finished scenario.