Smart Content For Smart People
Creative Support for eLearning, SME branding, and Storytelling
Helping Smart People Sound Smarter Since 2002
Blue Ridge Parkway – Minutes from my mountain-top studio
SME Content
Brand-building books and other assets for Subject Matter Experts and thought leaders.
Scripts for eLearning
Screenplays for eLearning scenarios, narrators, and informational multi-media.
Narrative Storytelling
Novels, short stories, and screenplays from your concept, outline, or synopsis.
Every project starts with a story.
Learn how “character-driven stories” inspire all kinds of engaging content.
Who’s your hero? What do they want? What stands in their way? How can you help them achieve their goal? What will happen when they succeed?
Latest News
How The Crazy Lady at CVS Can Help Write Better Screenplay Dialogue
Most arguments, and many conversations, are not really about the subject at hand. That’s what subtext is all about. Writing dialogue that in fact reflects the true nature of the dynamic between characters is (almost without fail) suboptimal.
Writing For AI Voiceover
We just got our first project that will use an AI to read our voiceover script. I’ve been running some experiments and the results are interesting.
CareAcademy Course Approved By Alzheimer’s Association
Several years ago I worked with CareAcademy to create a dementia care curriculum. My job was to work with their ID and SMEs to write scripts for narrators and actors that demonstrated best practices through scenario-based lessons. That curriculum has been reviewed and endorsed by the Alzheimer’s Association, the leading organization in Alzheimer’s disease research,…
“Forgive this moment of pride, but I actually am proud of this. Chip Street, did I thank you enough for your wisdom and talent?”
John marshall, author, “free is bad” – more testimonials…
William Street Creative 