Smart Content For Smart People
Creative Support for eLearning, SME branding, and Storytelling
Helping Smart People Sound Smarter Since 2002
Blue Ridge Parkway – Minutes from my mountain-top studio
SME Content
Brand-building books and other assets for Subject Matter Experts and thought leaders.
Scripts for eLearning
Screenplays for eLearning scenarios, narrators, and informational multi-media.
Narrative Storytelling
Novels, short stories, and screenplays from your concept, outline, or synopsis.
Every project starts with a story.
Learn how “character-driven stories” inspire all kinds of engaging content.
Who’s your hero? What do they want? What stands in their way? How can you help them achieve their goal? What will happen when they succeed?
Latest News
New Book Project: Lessons In Entrepreneurship
Really excited to be working with a serial tech CEO to help craft a new non-fiction book. We’ll be outlining the many lessons and best practices they’ve gleaned over the years. It has a great original approach to building a successful business and promises to be an insightful read. Of course, I can’t talk about…
New Client Announcement: The Objective Brand
Once again stoked to be working with some new people. The Objective Brand is a brand and design consultancy that mostly works with finance-related businesses to create content and assets that convert. I’m writing a few lead-gen assets to help one of their clients connect with folks who need financial planning advice. We always appreciate…
Evolving Search Terms For eLearning, Online Learning, Distance Learning
I was doing some research into recent developments in eLearning — particularly writing scripts for online learning which is my specialty — and I realized I didn’t know what the most current terms might be for what it is we do. Yes, I know, I should know. But it’s an evolving industry, and things change…
“We had a fantastic experience working with Chip and would recommend him enthusiastically. He is an imaginative writer, a clear communicator, and a proactive teammate. He consistently delivered high quality work on time, and he incorporated feedback quickly and effectively. I hope to work with him again on future projects!”
Elizabeth Slavitt, Founder, Shakespeers more testimonials…
William Street Creative 